Redefining Identity

Tribhovandas Bhimji Zaveri Pvt. Ltd. presently incorporated as a company has had its beginning as a proprietary firm since 1864. It is one of India’s most established retailers and is an icon in the jewellery retail industry. Its existence for decades signifies the trust reposed in the company which deals in products which are as precious as gold and precious stones jewellery, precious both in terms of value and emotion.

As the various factions of the family through the decades went their own ways and established business with similar names, given that this is the organization/location where the original business started it has the words TBZ – The Original in its logo.

• The new logo is simple, elegant and evolved from the previous logo. It is designed to be attractive, internationally eye-catching and design perfect.
  
• The sleek flying bird conveys that TBZ – The Original is set to surge ahead with more showrooms, more designs and more cost effective pricing across India.
  
• The lower case lettering used is to convey to the customers the new age thinking, friendly management and image of the company. The solid scale of the logo exudes experience, expertise and the confidence to deliver the best at all times.
  
• The color palette of the logo is formed of muted tones of gold, platinum signifying that TBZ – The original is deeply rooted in the precious metals business and is committed to provide quality jewellery products at affordable prices.
  
• The text line “The original – Since 1864” completes the logo as an endorsement of legacy to the fresh and contemporary logo. It expresses that we are leaders of the jewellery business’ ever-changing trends and that with our rich experience we promise to deliver the best of traditional and avant-garde jewellery to all generations of customers.