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Pioneers in the making

From ancient times, India has been one of the world’s largest markets for gold. In spite of this, consumers who wanted to sell their gold were forced to do so at prices well below the market value. This changed when the Late Shri Gopaldas Tribhovandas Zaveri introduced a radical new policy of providing 100% market value to people selling gold. This single act ensured lasting faith in the brand and pushed the entire gold industry to new heights.